According to the Soma blog, the 2010 Soma Rush track frame will be upgraded with nicer Tange track fork ends. Perhaps even more newsworthy, though, is that the frames will have fully removable decals. From the beginning Soma went with extremely subtle decals. In 2007 they released frames with removable downtube and top tube decals, but they still fielded requests to make all the decals removable. So beginning in October, each Rush frame will have 110 individual, removable, vinyl decals on the frame.
According to Soma:
The kids can peel stickers to their hearts’ content. The marketing company estimates, “21% of the decals will NOT be thrown in the garbage, but actually end up stuck to a lamp post, mailbox or sideview mirror. That should help generate the critical guerilla marketing you’ve been lacking.” Freakin’ genius.
For more info, visit the Soma blog.
Seen at Urban Velo
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